‘Watch and win with Tusker Project Fame 6!’ Another Reason To Watch TPF6

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Lots of Cash To Be Won By Audience of Eastern Africa’s Biggest Music Reality Show.


Joey Muthengi, hostess of Tusker Project Fame 6 addressing media present during the launch of Tusker Watch and Win consumer promotion.

Tusker is an iconic beer brand in Kenya, with a long heritage built around strong quality credentials since 1922. This quality promise has seen the brand grow over time in equity and value share of the Kenyan beer market.

Tusker is also renowned for participating in major activitiesin Kenya such as sponsorship of the national team ‘Harambee Stars’, sponsorship of the Kenyan Premier league and of course, Eastern Africa’s most watched TV show – Tusker Project Fame among other activities.

According to Carol Ndungu, Marketing Director EABL Kenya,

“It is against this background that we are rolling out Tusker Watch and Win-a consumer promotion to reward the audience of Tusker Project Fame 6 show with cash prizes wonduring each live show over 8 weeks. We encourage people to drink responsibly and the competition is open to those 18 years and over. Tusker has in the past brought Kenyans exciting promotions and this is another one to keep the audience glued to their seats.”

It’s very easy to participate in Tusker Watch and Win:

  1. Purchase a Tusker Lager 500ml bottle
  2. Check under the crown for a 6 digit alpha numeric code (eg A1BC2D)
  3. Watch Tusker Project Fame 6 show to catch the 2 digit numeric code announced by Mitch
  4. SMS the 2 digit code and the alpha numeric code to the number 21001 (Kenya only), 8338 (Uganda only)
  5. There will be cash prizes to be won by the first to send the number correctly, see press for details.
  6. Tusker has lined up lots of exciting prizes
  7. There will be a jackpot cash prize of Kshs 2m
  8. There will be a weekly cash prize of Kshs 500,000 each, for 1 winner on Saturday and 1 winner on Sunday
  9. Over 400 people will win cash prizes daily.

Speaking to business and entertainment journalists at the launch of Tusker Watch and Win, Antony Esyalai, Marketing Manager, Tusker said,

“Last year we had 8.4 million total views for Tusker Project Fame 6- I’m sure you will agree with me that this is no mean feat. Naturally this year we felt the need to reward our Tusker consumers for watching their favourite show. What better way to do this than through a watch and win promotion that’s so easy and fun to take part in.”

The launch took place at K1 Klubhouse, Nairobi where Tusker surprised media with a mockTusker Watch and Wincompetition with cool cash prizes. The simulation was hosted by the Joey Muthengi, co-host of Tusker Project Fame 6.

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